La Plaza Alicante Tour receives the SICTED distinction

The Alicante Bullring Tour achieves SICTED distinction and reaches 50,000 visits with its immersive tour

The Plaza Alicante Tour receives the SICTED distinction. The Alicante Bullring continues to consolidate itself as one of the great tourist attractions of the city. The guided tours “La Plaza Alicante Tour” have been recognized with the SICTED distinction of tourist quality, a national recognition promoted by the Secretary of State for Tourism that certifies excellence in the visitor experience.

Since its inauguration in October 2023, this unique tour has already received nearly 50,000 tourists, who have enjoyed an immersive experience that combines history, tradition and technology. The tour is managed by Eventos Mare Nostrum and Toroshopping, companies specialized in the dissemination of bullfighting and cultural heritage.

A complete and innovative tourism experience

The itinerary includes a tour of the most emblematic areas of the bullring: the Puerta Grande, the Puerta de Cuadrillas, the tendidos, the chapel, the infirmary, the bullpens, the corrals, the presidency and the bullfighting museum. In addition, there is the unique opportunity to practice bullfighting in the bullring itself.

One of the main attractions of the tour is the virtual reality, which allows the visitor to experience the tour in real time:

  • Flying over Alicante’s bullring.

  • Experience the bull’s journey from the pens to the bullring.

  • Experiencing a bullfight in the “Lo Álvaro” estate of Juan Pedro Domecq.

Quality, accessibility and multilingual service

The experience adapts to all types of visitors thanks to its audio guide system in six languages: Spanish, English, French, German, Italian and Polish. In addition, there are options of personalized visits for groups, individual tours with your own guide and proposals combined with gastronomic experiences or visits to the Castle of Santa Barbara.

A recognition of excellence in tourism

The Alicante bullring thus becomes the second in Spain to receive this prestigious SICTED distinction, along with the Osuna bullring (Seville). This achievement highlights the effort to maintain a high quality cultural offer, integrated into the tourist destination of Alicante.


Visit the Alicante Bullring and discover one of the most authentic, cultural and innovative experiences of the Costa Blanca.
Book your ticket and live the excitement from the inside!

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