The Alicante Bullring welcomes more than 60,000 visitors and strengthens its position as one of the city’s most important tourist attractions.
One of the finest historic moments is being experienced at the Alicante Bullring. The tourist and cultural tour held at this iconic venue has already exceeded 60,000 visits, confirming a sustained growth trend that makes Alicante a national and international benchmark for cultural tourism linked to bullfighting.
In 2025, visitor numbers rose significantly, reaching nearly 30,000 visits in a single year, and 2026 is also clearly showing an upward trend. This success is the result of consolidating an innovative visitor model that combines heritage, history, the museum experience and cultural outreach in a unique setting.
A cultural tour that wins over international visitors
A visit to the Alicante Bullring has now become an essential experience for those visiting the city. Tourists from more than 90 countries have already visited the bullring, with visitors from France, the United Kingdom, Germany, Italy, the Netherlands and the United States standing out, alongside growing interest from domestic tourism.
This international character reinforces Alicante’s positioning as a first-class cultural destination and demonstrates the universal appeal of a venue that goes far beyond the spectacle of bullfighting, offering a complete view of its history, architecture and social significance.
Alicante, the cultural capital of bullfighting
The tour’s media coverage has been key to this growth. Numerous national and regional media outlets have highlighted the Alicante Bullring’s role as a tourist and cultural driving force, making the city an authentic cultural capital of bullfighting.
Visitors can access areas that are usually closed, such as the bullring, the pens, the chapel or the infirmary, as well as audiovisual content, exhibitions and interpretive resources that present the historical and cultural context of bullfighting.
A successful project looking to the future
The tour management values the public’s reception very positively and is already working on new developments and experiences to further enrich the visit and make it suitable for all ages and nationalities.
The Alicante Bullring has thus become one of the city’s most visited cultural venues, making a decisive contribution to Alicante’s tourism, economic and cultural revitalisation.
Discover the tour and enjoy a unique experience at the Alicante Bullring.
